Visualizing our Tchi for the year. Tchi is the fusion of Tchai and Qi. It represents our own energetic life force. It flows through our teams, our processes, and every detail we touch, shaping the impact we design.

Tchai has its roots in China, where Chi is a fundamental concept in philosophical tradition.

This year’s Tchi is visually translated by Naomi Jamie. Through light, gradients, and motion, her work captures transformation in its most subtle form, reflecting the spirit of the Horse with a sense of freedom and fast-forward energy that feels deeply woven into Tchai.

Inspired by the shifting colors of early morning skies, the series explores the gradual farewell to the old and the embrace of renewal.