The Future of Automotive Retail

Car showrooms in the heart of the city center. You’ve probably come across these innovative automotive spaces before. They represent a fresh perspective on buying cars and a new approach for the automotive industry to connect with their target audience. These community hubs provide the opportunity to touch, smell, feel, and experience cars for a moment. Allowing you to immerse yourself in the lifestyle that goes with it. One such example is the Lynk & Co Clubs.

Lynk & Co Berlin Club

Lynk & Co Clubs offer a creative and experiential retail concept, replacing aggressive salespeople with a welcoming, no-pressure environment. Of course, you can still test drive the 01 model and become a club member, but gone are the days of traditional car-focused showrooms. The Lynk & Co Clubs go beyond that, providing event spaces, flexible lounge areas, a coffeebar, and retail spaces to showcase the Gear Collection. This collection features brands that share Lynk & Co’s core values of sustainability, creativity, and community. (Lynk & Co, 2023)

Why we love it

At Tchai, we have a deep appreciation for inspiring and creative experiences in any form. We pour our passion into designing, creating, building, and installing such experiences ourselves, but we also eagerly embrace inspiration from others.

Photo credits: Tchai International.