Retail concept for GewoonGers

In collaboration with First Impression we’ve developed a new retail concept for the GewoonGers showroom in Woonmall Villa Arena Amsterdam and translated the brand identity into a physical space. We’ve came up with a design that is also applicable in retail.

Their request? To convert the complete story of GewoonGers into a retail concept and a showroom and deliver a future proof store concept. To kick-off the project, a brainstorming session took place between all the involved parties: Tchai, First Impression and of course GewoonGers. From here, our design team worked their magic.

Based on examples, moodboards, sketches and a selection of colors and materials, a concrete concept design was born. Products from the GewoonGers collection were used in the store plan to divide and furnish the space. We joined forces with First Impression to include a digital experience.

Concept

Design