Samsung pop-up store
Westfield Mall of the Netherlands

Located in the heart of Westfield Mall of the Netherlands in Leidschendam, our project in collaboration with partner agency Cheil Benelux introduces an innovative Samsung pop-up store. Spanning 8x8 meters within the mall's impressive gallery, this space showcases Samsung's cutting-edge devices in a captivating setting.

Designed to seamlessly integrate Samsung's foldable devices, the pop-up store features two distinct sections dedicated to Fold and Flip technologies. Visitors are invited to explore and experience these advancements firsthand at tables positioned at the center of the space. In addition to devices, the retail environment also highlights Samsung's range of wearables, accessories, and other smart innovations.

The construction of this dynamic pop-up was a feat of precision and efficiency. Coordinated efforts enabled the entire structure to be prefabricated at our model-making unit, ensuring a swift installation in just two nights prior to the launch date. This meticulous planning and execution were crucial in bringing the vision to life and creating an immersive brand experience.

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